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KMID : 0926620120170040167
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Korean Journal of Hospital Management
2012 Volume.17 No. 4 p.167 ~ p.187
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The Growth and Diversification of a Specialty Hospital -A Case Study of Bestian Group-
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Kim Kwang-Jum
Park Ji-Yun
Park Hyung-Jin
Lee Hyun-Ju
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Abstract
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Organizational growth is achieved through the process of finding opportunities in the environment and establishing a business model with internal and external resources. Bestian Hospital, which primarily focuses on saving the lives of patients with severe burns, has enlarged its business domain through deep understanding of burn patients’ problems, including pain and complications during treatments, long-term treatments, skin reconstruction, and so on. Now Bestian is accelerating research for development of antipyretics and cosmetics for burn patients. The success of Bestian has been due to utilization of human and material resources that are essential to performance in the medical field. Also, Bestian properly used a management service organization(MSO) model and constructed an information technology(IT) system for supporting its businesses. However, previous successes do not guarantee continued success. Bestian is entering a new domain with different challenges than it has experienced so far, and how it deals with these challenges will decide its future.
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KEYWORD
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Specialty hospital, adaptation, emergent strategy, authenticity, diversification
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